AI Newsletter Cheat Sheet
A one-page reference for writing cited, AI-assisted newsletters. Includes structure, citation rules, subject-line formulas, and a pre-send checklist.
Rajesh Kumar
Founder, BrandOps
AI Newsletter Cheat Sheet
Use this cheat sheet to write a structured, cited newsletter from one research topic.
Newsletter anatomy
| Section | Purpose | Word target | | --- | --- | --- | | Subject line | Get the open | 6–10 words | | Preview text | Support the subject | 8–12 words | | Opening | State the change | 30–50 words | | Context | Explain what drove it | 80–120 words | | Implication | What it means for the reader | 80–120 words | | Action | One concrete step this week | 40–60 words | | Close | Tie back to your point of view | 20–40 words |
Subject-line formulas
| Formula | Example | | --- | --- | | Number + outcome | 3 AI workflows that save 5 hours a week | | Question + consequence | Is your LinkedIn carousel missing this slide? | | How to + result | How to turn one story into two posts | | Timely + angle | What AWS's free-tier change means for bootstrapped teams |
Citation rules
- Link every factual claim to a source.
- Use inline links, not footnotes, for readability.
- Cite 4–7 sources per newsletter.
- Always verify the source date is recent.
- Never cite AI output as a primary source.
Tone rules
- Write to one reader, not a crowd.
- Use "you" more than "we."
- One em dash per email maximum.
- Avoid filler openers like "I hope this finds you well."
Pre-send checklist
- [ ] Subject line is under 10 words.
- [ ] Every claim links to a source.
- [ ] Lead visual is on-brand and text-free.
- [ ] Call to action is a single action.
- [ ] Sender name matches your personal brand.
- [ ] Test email sent and links clicked.
- [ ] Recipient list is correct.
Quick template
Subject: [Specific change] and what [audience] should do now
Opening: [Change] happened this week.
Context: [Driver] caused it. [Source]
Implication: For [audience], this means [outcome].
Action: This week, do [one specific thing].
Close: This is the kind of story [your brand] tracks every week.
Use this template every time you draft a newsletter. It keeps your structure consistent and your claims defensible.